Public Relations and Development Tools: Your Roadmap for Fundraising Success

This webinar, from 7/11/2007, features Christine Hyland.

This webinar is presented as a part of the National Capacity Building (NCB) webinar series. NCB is a project of the Center for Victims of Torture.


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Wednesday, 11 July 2007


This webinar focuses on the “Ten Immutable laws of the Fundraising Universe.” Areas of discussion in this webinar include how to tell your story, creating a list of how donors can help, and writing an annual public relations plan for your organization. The speaker also notes the importance of building a relationship with local reporters that write about events related to your field (events, galas, etc.). It is also important to thank your donors often, the speaker suggests seven times. Expressions of gratitude are most effective when created by the clients themselves, in a creative manner. The webinar concludes on the golden rule, “You can have PR without fundraising…but you can’t have fundraising without PR!”

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