In 2010 the National Capacity Building Project of the Center for Victims of Torture hosted an Institute on the subject of "Creating Financial Sustainability in Programs Serving Torture Survivors ". Lori Jacobwith's dynamic session was recorded, and is available to you here.
This is the first video of a series of 6. It covers:
Objectives of the session; discussion of fundraising challenges; importance of communication; practice of clarity in communication; three-sentence introductions, value statement "We are (who?) and we specialize in working with (whom?) and we help them (to do what?)".